management team - citilink
Management Team
The Citilink Finance management team bring a collective wealth of experience in banking, finance, investment, commercial property, residential real estate & IT systems management spanning over 35 years.
Under the stewardship of the CEO Mr. Muhammad Asif, previously a long serving Habib Bank senior executive, our dedicated team has a major focus on customer service and to bring to market financial service products, which are not only competitive but also structured to benefit the long-term wealth of our clients and customers.
Our priority is the safe and secure transfer and investment of funds, be it as a lender or financial service provider. Customer satisfaction comes as an equal priority and for that reason we encourage our customers to contact us personally, without hesitation, as and when required to resolve any concerns or questions.
Mr. Muhammad Asif
Chief Executive Officer
As the Chief Executive Officer of Citilink Finance Australia Limited, Mr. Muhammad Asif has realised a personal goal to create an Australian financial services corporation that responds effectively to the requirements of local and international customers.
Competitive niche financial products and services soon to be offered by Citilink Finance under his guidance, will be coupled with high levels of customer service and personal attention to ensure continued customer satisfaction.
With an MBA from Hamdard Institute of Management Sciences, Karachi, a Bachelor in Law and MA from the University of Karachi plus a decade of dedicated service as a Senior Executive with Habib Bank both in Pakistan and Australia, the transition to CEO of Citilink Finance is a natural progression.
Commencing as a Relationship Manager with Habib Bank, Corporate Centre, Karachi Pakistan in 1998 and moving to Corporate Centre General Manager, Marketing in 1999-2000, Mr Asif was then appointed in 2000 to the position of General Manager, Operations for HBL. In 2002 he was promoted to Country Head for Habib Finance (Australia) Limited (HFAL) and has remained in that position for the past 5 years up to the recent MBO.
HFAL existing and new customers of Citilink Finance can rest assured that Mr. Asif continues to bring the same focused management, trade finance, corporate & personal banking experience as well as strong communication and analytical skills to bear in his new role.
info@citilinkfinance.com.au
Mr. Iftikhar Rana
Director
Iftikhar Rana has an MBA in Finance and IT from UTS, a Bachelor of Arts majoring in economics (Jama University of Karachi, Pakistan) and a Diploma in Computer Science.
Currently director of Rana & Khan Property Group Pty Ltd trading as Western Real Estate and Centor Development Pty Ltd. He was formerly director of Electus Homes P/L. These companies provide real estate agency services and are involved in real estate development. As their CEO, Mr Rana has been behind many successful many successful commercial and residential property developments.
Selected by Commonwealth Bank Mortgage Innovation to join its team as Principal Manager for the Parramatta area exclusively from 2005, He remained with the CBA team untill 2007 when he established his own business operation under the umbrella of Rana finance Group. Prior to this he held a number of responsible positions with CBA, ANZ and Aussie Home Loans. During his involvement with these various financial organisations, he facilitated the provision of a range of services including construction finance, commercial loans, home loans, personal loans, leasing and hisre prchase agreements.
As the President of the Pakistan Australia Business Council (PABC), Mr. Rana has a strong empathy for both Pakistan and Australia. He understands the special requirements of the Sydney community when it comes to lending, financial management and foreign investment.
With his outstanding academic achievements and wealth of experiance in running large successful Australia financial and real estate corporations, Mr Rana offers the team essential high-level experiance required to grow Citlink Finance.
info@citilinkfinance.com.au
Mr. Sadaqat Siddiq
Director
Following a highly successful career in information Technology management and B2B e-commerce solutions for LVMH Australia/NZ from 1998 to 2004, and prior to that over 12 years of management experience for various blue chip Australian / International companies as an IT Manager, Mr. Siddiq offers Citilink Finance the unique skills required to create state of the art products and services driven by technology and expertise.
Throughout his career Mr. Siddiq has introduced and deployed many successful Australian company start-ups for International parents. Dealing regularly with principals' overseas and local management provides a history of invaluable experience essential to the current operation
With a Bachelor of Science Degree from Punjab University, Pakistan, and numerous IT development, programming and business qualifications in Australia, Mr. Siddiq is well equipped to support the management team with sage advice on technology and general business issues.
A proven business performer and successful example for local business persons, Mr. Siddiq is currently also managing director of Cheetah Security Services Pty Limited a leading private company and provider of security services to Australian corporations.
Further to the above, he is deeply committed to the Pakistan/Australian business community and is General Secretary of the Pakistan Australia Business Council (PABC) – a not for profit organisation - which is primarily focussed on encouraging both cultural and trading relations between Australia and Pakistan through mentoring and advice.
info@citilinkfinance.com.au
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